Building the Oktagon Frankfurt AI Commercial: Workflow & Assets
Project Overview
Building a high-impact commercial requires a structured pipeline that ensures character continuity and atmospheric immersion from the first frame to the final cut.
Foundation: Character Sheets & Continuity
Foundation: Character Sheets & Continuity
Establishing the Blueprint Every great visual effects pipeline starts with structural consistency. Before generating environments or action sequences, I established comprehensive multi-angle character sheets for both fighters to lock down facial features, proportions, body types, and tattoos.
AI Generation Stack & Tools
Seedream 5.0 Pro: Utilized for core image generation because of its superior handling of human anatomy and facial fidelity.
GPT: Integrated into the pipeline for generating environment prompts and layout logic.
Seedream 2.5: Deployed specifically for people animation, ensuring consistent character likeness and stable facial expressions across motion sequences.
Kling 3.0: Utilized for environmental generation and dynamic background integration.
Phase 1: Character Development & Sheets
Phase 1: Character Development & Sheets
Locking Down Likeness from Every Angle
Frederic Vosgrone Sheet: Built using multi-angle reference framing to map out muscle definition, hair flow, and expression ranges.
Karlos Vémola Sheet: Engineered to maintain precise tattoo placements, facial structure, and skin textures across varying lighting conditions.
Phase 2: Environment Generation & Atmosphere
Phase 2: Environment Generation & Atmosphere
Crafting the Arena
Cave Environments: Generated atmospheric subterranean backdrops utilizing advanced environment engines to evoke a primal, raw tone.
Night Forest & Asphalt Settings: Designed moody, cinematic lighting setups featuring deep shadows, high-contrast rim lighting, and atmospheric haze.
Phase 3: Motion, Action & Stills
Phase 3: Motion, Action & Stills
Bringing the Fighters to Life
Dynamic Sequences: Integrated the character models into motion workflows, capturing intense pre-fight face-offs, explosive roars, forest sprints, and high-speed motorcycle burnouts.
Final Composite Stills: Blending the AI-generated actors seamlessly into their respective environments with precise color grading to unify the visual narrative.
Role:
3D Artist
Art Direction
Tools Used: Premiere Pro, Higgsfield, Kling 3.0, Nano Banana Pro, Seedance 2.5, Seedream 5.0 Pro, After Effects
Case studies
Hublot Big Bang
Ooni Pizza Ovens